49st.com is a social-networking community for young, urban professionals. The website utilizes the internet to notify and bring together an expanding network of like-minded individuals through unique events in, and around, Toronto. Thus, 49st.com is creating a link between the virtual and physical worlds, for those who seek an answer to the ubiquitous question "What's going on tonight?"

49st.com began in 1998 simply by word-of-mouth; connecting friends of friends, and now the website receives over 80,000 hits per month. The 49st.com website and events provide a selective social environment where 25-35 year old professionals may get a line on a job, an apartment or even a date. The networking potential is infinite!

The monthly
event calendar is the main attraction of the 49st.com website and is continuously updated. Visitors to the website may become members by subscribing to the membership page, entering their email address and basic information. Members are then emailed a newsletter with event dates and details on a weekly basis. This newsletter reaches approximately 5,000 individuals who create their social schedule around the 49st.com event calendar.